For the rebranding of Wandering Bajans, we wanted to maintain a tropical but modern feel to our pages. We opted for a neutral black and white with some tropical colors to give that Caribbean vibe. We enhanced the island vibes by adding palm tree graphics to the headers.
All images were edited to maintain the brand colors for profile pictures. The profile pictures were kept the same over all social media channels. Our facebook consists of shared videos and our Instagram images. Our Instagram is consist with the blues and greens of the sea and palm trees, images are edited in lightroom to maintain the same feel throughout.
The website was created with a lot of white space to give that modern feel to the page so it doesn’t feel too cluttered. Branding colors are maintained throughout and all images are edited so they are bright and match back to the feel of our Instagram feed which is also bright.